Choosing a mascot is one of the most
important decisions your company will make because it will become the face of
your company. A good one can draw a lot of attention and make your company
stand out in people’s minds. A bad one, on the other hand, can leave people
confused or make life miserable for the performer inside it. So, here is what
to think about when choosing a mascot for your company.
Keep
It Practical
Any manufacturer will tell you they use all
the best materials and techniques. This is all well and good, but think about
how the suit is constructed. The makers should use hand stitching to bind
fabrics in place rather than hot glue. Stitching is much stronger, and hot glue
will eventually lose its stickiness over time as the effects of weather and
heat wear it down.
The suit should be designed for easy
cleaning as well. If the mascot becomes dirty and smells like a gym sock, no
one is going to like being your performer. At Hogtown Mascots, we put removable
padding inserts into the head. The padding absorbs sweat, and you can simply take it
out, wash it, and put it back so it doesn’t stink. Sending it away to be
cleaned is expensive since you have to ship the suit, and pay for the cleaning
as well.
They are meant to be fun and interactive,
so when choosing a mascot keep in mind that it should be designed for
maneuverability. It won’t be fun if it can’t move around and interact with
people. The arms and legs should move freely and allow the performer to walk
around and interact easily.
Choose
Something People Recognize
You’ve probably noticed that a lot of
mascot costumes are animals. That’s because people quickly identify what they
are, and it’s easy to make these look cute.
As a starting point, you might want to choose
something that is locally recognizable. For example, here in Toronto racoons are everywhere. The
little nocturnal critters rummage through garbage bins across the city and can
be spotted in just about every neighbourhood. If the City of Toronto were
choosing a mascot for itself, a racoon could be a good choice because it would
be easy to make a mascot character that people would relate to. After all, they are
pretty cute to begin with.
Of course you don’t have to limit yourself
to animals. Anything that people will be able to recognize and that suits your
company image could potentially make a good choice.
Some
Things to Avoid
You will need to employ some creativity in
choosing a mascot, and we encourage you to let your imagination run wild. But
try to stay away from personal things that the average person might not
understand. For example, maybe your company president has a pet Chihuahua and
wants it to be the company mascot. This could be confusing for people on the
outside who can’t draw a connection between the dog and the company.
Stay away from logos too. While a company
logo is essential for your brand image, it is not always suitable for a mascot because
it will not be engaging or relatable. Dig down and think of something that you
want to be the face of your company, and keep the logos on your business cards
and websites.
Mascots bring personality and inject a
sense of fun into your company’s image. The perfect one will stand out in
people’s minds and make them remember your brand. Choosing a mascot is a
significant cash investment, so consider these tips and whatever you choose
will be a smash hit.
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