A mascot is a
great solution to increase the recognition of your brand, better identify with
your consumers and help people remember who you are. Plus, a really good mascot
just looks plain cool!
Before you can
start using a mascot to help enhance your brand, however, you need to have it
designed. This design process is not one that should be approached haphazardly
either. You need to keep in mind the important elements of custom mascot design, and a
professional mascot designer can help you create the perfect character. Here
are five factors that you absolutely must consider when creating your mascot:
1. Your
organization's values
When designing
a mascot, what your organization is all about matters more than anything else.
This is for the same reasons that your core values are reflected in
your slogan, your logo and the way that you train your team members: you want
to let the world know what your organization is all about.
Since your
organization's mascot is all about reflecting what your team is all about, make
sure that your core values are reflected in the design of your mascot.
2. Your
organization's colors
When people
see your mascot, they should immediately be thinking about your organization's
brand. A great way to make this happen is to keep your organization's colors in
mind when designing your mascot.
If you do not
already have a specific color scheme that reflects your brand, now is the time
to create one, because people are better able to identify you if you have an
organizational color scheme. If your color scheme is good enough and your
mascot wears it well, people may even begin to identify that color scheme with
your brand specifically, no matter who uses it (think Laker purple)!
3. What you
want your mascot to be
Generally
speaking, there are three types of mascots: human, inanimate objects and
animals. Here is how each category can alter the perception of your mascot:
Human
A human mascot
can help your organization provide a very relatable and friendly image to your
audience. For example, a police officer mascot would be great for a pest
control company, as it implies that they will get rid of the bad guys (the
pests).
Inanimate
objects
This is a great
option if you would like to inject the vibrancy of your product into your
mascot. For example, a company that makes deodorant could create a deodorant
stick mascot with muscular appendages to imply the strength of the deodorant's
protection.
Animals
An animal
mascot tends to project a family friendliness (this is why sports teams and toy
manufacturers use them so often). This is an excellent choice for brands that
deal with children.
Not sure which
style is best? Browse our gallery to get
inspired! Of course, our expert custom mascot designers can advise you on the
best type of mascot for your purposes.
4. Concept
design
Mascot design doesn’t
always happen overnight. Don't be afraid to inject any fun ideas that you have
into a mascot design. At Hogtown Mascots, we typically like to create at least
two contrasting mascot design concepts to show you so that you can make the
right decision for your brand.
If your mascot
looks like someone else's, it won’t be clearly identifiable as belonging to
your brand. Instead, they are likely to mistake your mascot for that of another
company. In order to avoid this mishap, take the time to make sure that your
mascot design is completely unique.
For more
information about custom mascot design...
To learn more
or to get the process for your custom mascot design started today, contact Hogtown Mascots custom mascot design company. We design and create some of the best
custom mascots for companies like yours all around the world. The Hogtown
Mascots team can be reached via phone at (877) 622-8422 or via our website
at hogtownmascots.com.
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