Here are some points to consider:
- Live is better than print. A logo doesn't engage people the way a live mascot does. The Michelin Man, Tony the Tiger and the Geico Gecko have all been successful in building their company brands.
- Focus on your demographic. Your mascot goes to where your customers live, work and play.
- Pack it up and go. Mascots are the most flexible and portable of all marketing tools - in store, at sporting venues, trade shows, parades or charity events.
- Mascots and social media are a match made in heaven. According to the same Synthesio report, you get more buzz on social media when you have a mascot.
So next time you’re in a strategy meeting,
throwing around ideas in search of the holy grail of consumer engagement, just
picture Tony the Tiger giving you a big thumbs up and saying, “Mascots are
greeeaaat!”
If you'd like to know more about how a mascot can help build your brand awareness, contact us!
If you'd like to know more about how a mascot can help build your brand awareness, contact us!